Three advantages of LED outdoor display media promotion
Date: 2019-12-17
LED outdoor display is usually set in the main entrance of the mall, and there are large outdoor display screens commonly used on roads. Whether the outdoor advertising can achieve good advertising results depends on the large area. Expression of outdoor billboard. Let me share with you how to effectively place large roadside media advertising.
1. Excellent location for outdoor environment
The more geographically dense and densely populated the road, the more outdoor LED full-color screens will be set up on the roadside. Such as urban overpasses, footbridges, cross-road billboards at intersections, billboards at highway entrances and exits, service areas, stations, terminals and airports. The advantage is that these areas are often deceleration zones for vehicles and pedestrians. The large size and gorgeous pictures can create a stronger visual impact. In the era of the information explosion, this unique form of realization is often easier to stand out from the overwhelming advertisements, effectively achieve information communication with the audience, and achieve the purpose of brand image and public information dissemination.
2. Outdoor media with various advertising expressions
Everyone knows that high-rise buildings in shopping malls are equipped with led full-color screens to put advertisements, and highway display screens are mostly installed and set up in prominent locations on the roads, such as above highway toll booths, on both sides of highways, across highways or city streets. Brightness, can realize the characteristics of synchronous playback of graphics, audio and video, bringing a certain visual impact to people. In recent years, China's outdoor advertising industry has grown by double-digit percentages every year, and the proportion of total advertising investment has also been improving year by year. Among them, the total annual growth rate of outdoor advertising display media has exceeded 30 %. The proportion of total outdoor advertising investment has rapidly improved. Industry experts refer to outdoor LED displays as the "fourth screen" among urban people after TV displays, computer displays, and mobile phone displays. The connection between work and daily life is becoming closer.
3. Long delivery effect and high income
Compared with television advertisements and other forms, outdoor LED screens can also play public welfare content such as city promotional videos, so it is not easily susceptible to viewers, and the acceptance rate is significantly higher than traditional television advertisements. At the same time, it can also beautify the image of the city, enrich people's amateur life, and become a showcase for brand image and city image. Support 24 hours of uninterrupted broadcast information transmission needs. And has excellent performance such as waterproof, lightning protection, shock resistance, LED outdoor display has its own energy-saving and environmental protection product characteristics. Able to adapt to the application requirements of harsh outdoor environments. With its high brightness performance, the display effect is not easily affected by the environment, so it can guarantee the effect of outdoor transmission.
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